This morning I had just dropped my daughter off at school when an ad came on CBC radio as I was headed to my workout, the gist of it was:
More and more consumers are headed online as the first step in their next purchase. Is your business positioned to cash in on this trend?
It sounded a little 1998-ish to me, but what really got me was the URL. These ads were from some online internet marketing company here in Toronto and the URL was......
I see this so often I've decided to start a channel here to try to educate people on the effectiveness (or not) of using web addresses or URLs in both online and offline situations.
In this installment, I was stuck in traffic behind this van the other day. This URL was staring in me in the face for probably eons longer than any casual observer would ever see it for, yet, I wouldn't be able to get to this website if my life depended on it: