/04/01/11 TORONTO/ – easyDNS Technologies Inc., the ultra-cool DNS guys, today announced it is moving forward to secure .SUX under the ICANN new TLD process.
The .SUX domain is not intended to encourage registrations which disparage any company or entity.
"A number of factors have converged to make this possible", said CEO Mark Jeftovic, "the new rules permitting vertical integration allow us as to function as Registrar, Registry, root DNS provider."
Under the proposed terms of the new TLD, sunrise claims will be subject to a non-refundable $10,000 application fee. Landrush applications will ring in at $100/year with an initial term minimum of 10-years. Conflicting applications will be automatically entered into an auction process subject to high-pressure sales tactics and shill bidding.
Jeftovic downplayed assertions that everybody on the internet would be held hostage to defend their marks under a TLD with less-than-flattering connotations, "Nonsense", said Jeftovic, "there are lots of other perfectly legitimate reasons people would want to register names like citibank.sux, bp.sux or maybe gawker.sux" he explained.
Easydns.sux would be reserved under the TLD and unavailable for registration.